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My Failed Salesman Journey to Marketing Expert
The head of our commercial team in a previous job was a sales dynamo who had a saying: “A marketer is just a failed salesman.” In my case, he was right. I bombed out as a salesman several times. For years, I kept these stories a professional secret. My career has been...
Cancer Research and Care: A Five-Year Retrospective and Future Outlook
Over the past five years, the landscape of cancer research and care has undergone significant transformation, marked by both challenges and breakthroughs. Let’s explore the key developments, current trends, and future prospects in this critical field. Incidence,...
Marketing Strategies Reflect Innovation at Biotechs Using Artificial Intelligence to Transform Drug Development
The table below offers a comprehensive overview of the marketing strategies, positioning, and messaging employed by leading biotechnology companies leveraging AI and machine learning for drug discovery and clinical trial optimization. You may reference the table for...