Media Releases
Foculus Marketing provides freelance public relations and media release copywriting services to the pharmaceutical, biotech, and medical device industries.
Media Release Copywriting Mixes Old and New
In some ways, writing copy for media releases today is radically different.
Infographics, links, and video now enhance your message for life science researchers.
But at its core, media release copywriting is still the same.
It conveys formal, official and newsworthy announcements about your business, your executives and subject matter experts, or your spin on a life science topic.
Media release copywriters connect with influencers
Here is what journalists, bloggers and other influencers want from media release copywriters:
- Spell my name correctly
- Address me personally in the subject line
- Read my articles and comment on them. Flattery never hurts
- Give me a contact who is available to answer my questions
- I am on deadline right now!
- Give me my value in the subject line
- How are you helping me?
- Make me want to open the email
- Make the subject line intriguing, descriptive, direct, contrarian, etc.
- Don’t repeat the subject line in your email copywriting
- Get to the point quickly by stating who, what, when, where, why, and how
- Don’t send the press release as a Word or PDF attachment
- Avoid technical or scientific jargon
- Provide links to other stories for background
See, the traditional goal of media release copywriters remains true:
Connect with one person who is connected to your world!
Contact Foculus Marketing today for media release copywriting that cuts through the clutter of an influencer’s inbox.
Reference
- Wynne R. What journalists really think of your press release. Forbes, February 24, 2014.