PowerPoint Presentations
Foculus Marketing provides freelance PowerPoint copywriting services to the pharmaceutical, biotech, and medical device industries.
Love to Hate Copywriting PowerPoint Presentations?
Many life science marketers have a love-hate relationship with copywriting for PowerPoint presentations.
You love to influence the selling process with compelling copy, but you hate how PowerPoint presentations get misused by sales people.
There is no easy answer. Sales reps will do their thing. What you can do is ensure the copywriting used in presentations addresses a variety of client types.
Many of the concepts you develop for longer content pieces can be transformed into influential presentation copywriting.
You likely rely on live presentations because your products or services are complex and expensive.
In most cases, your sales process requires extensive dialogue before a purchase.
Copywriting for PowerPoint Presentations Leads to Questions
PowerPoint presentations can deliver compelling stories about company practices and accomplishments.
The details your copywriting provides help sales people frame questions and shape value.
Considered more broadly, copywriting for PowerPoint presentations is needed for executive speeches and communications, webinars, and conference talks.
In all cases, Foculus Marketing supports your efforts with life science copywriting tailored to each specific audience.
Contact our copywriters today for PowerPoint presentations that lead to great endings.
