Video & Webinar Scripts
Foculus Marketing provides freelance video and webinar script development services to the pharmaceutical, biotech, and medical device industries.
Health Journal TV: Featuring the Discovery-1 System
Copywriters Lead from Behind in Video and Webinar Scripts
When you hear an effective speaker online, rest assured that there is a copywriter behind the scenes, an information guru producing video and webinar scripts.
The copywriters of Foculus Marketing add value to these life science events by organizing, clarifying, and amplifying your message. After all, life science marketers are usually trying to communicate product and service attributes that are complex and many layered. Life scientists expect this detail but are too busy to sit still for long explanations full of extraneous facts.
Heavy Detail Transformed into Golden Nuggets by Copywriters
Foculus Marketing copywriters excel at breaking through this complexity and transforming heavy technical detail into golden nuggets that inspire people to take the next steps with your organization. The result is more sales opportunities for your representatives.
It makes sense to think of the copywriter working behind the scenes because their impact should be heard and not seen. Video and webinar scripts show their true worth when the speaker and event come across as unscripted.
In fact, the copywriter may not produce a script at all. Foculus Marketing can work with your executives, subject matter experts, and other event speakers to refine their talking points without a fully written document.
Foculus Copywriters Make Different Pen Strokes for Different Folks
Some speakers may find it more comforting to have the full video or webinar script before the event. Others prefer the spontaneity of having their talking points in front of them to ensure they cover the salient points without feeling constrained by specific verbiage. The copywriters of Foculus Marketing adapt to different approaches to ensure listeners get the most value out of your videos and webinars.
Video and webinar scripts that play into the speaker’s strengths go a long way to battling the online event fatigue that so often strikes life scientists. Let’s face it, these videos and webinars have proliferated to the extent that they are commonplace and easily ignored.
Yet they continue to draw an audience. Continuing education is essential in the fast moving field of life science research. Videos and webinars offer an easily accessible source of information to help your customers achieve their goals. These events succeed when they have intelligent scripts crafted by a skilled copywriter.
Yes, Foculus Marketing copywriters will be invisible during your events.
But make us appear soon on your calendar for a free consultation!
Tap into the technical acumen and creative fire of Foculus Marketing.