eBooks
Foculus Marketing provides freelance life science white paper copywriting services to the pharmaceutical, biotech, and medical device industries.
eBook Copywriting Extends Reach of Your Experts
Most life science marketers have a library of great eBook ideas right under their noses.
What they need is a skilled eBook copywriter who can convert these ideas into captivating content.
Just to be clear, we aren’t talking about mass market Kindle eBooks. And we don’t want to confuse eBook copywriting with white paper writing, which is heavier on the text.
Ebook copywriting is shorter and snappier because it needs to support engaging graphics like charts and interactive components like surveys, external links, and video.
OK, so back to the eBook ideas under your nose.
They come from the presentations your sales representatives and others develop for external audiences. The most valuable are those assembled by your subject matter experts.
These won’t be slick marketing pieces. They weren’t created by an eBook copywriter
No, they were assembled to answer technical questions for clients who have progressed far into in the sales pipeline. They’re strong on life science substance, but too dense for casual readers.
What if you could lighten them up and expose these subject matter experts to a wider audience?
Well, you can with a good eBook copywriter!
Ebook Copywriting Transforms Technical Data
The eBook copywriters of Foculus Marketing take these expert presentations and transform them out into more digestible content.
Drop us a note today to talk about your eBook ideas.
We look forward to bringing your technical content to life with quality eBook copywriting