In Foculus
Healthcare Blogs
We build intelligent, engaging, powerful stories and campaigns for companies in healthtech, medtech, and digital health.
Navigating Cancer, Embracing Innovation: Lessons from the Journey and the Field
December 2024 was a month of new beginnings and unexpected challenges. Just 11 days after I decided to relaunch Foculus Marketing, my wife received a cancer diagnosis. The months since have tested and revealed my core strengths—Adaptability, Maximizer, Developer,...
My Failed Salesman Journey to Marketing Expert
The head of our commercial team in a previous job was a sales dynamo who had a saying: “A marketer is just a failed salesman.” In my case, he was right. I bombed out as a salesman several times. For years, I kept these stories a professional secret. My career has been...
Cancer Research and Care: A Five-Year Retrospective and Future Outlook
Over the past five years, the landscape of cancer research and care has undergone significant transformation, marked by both challenges and breakthroughs. Let's explore the key developments, current trends, and future prospects in this critical field.The global burden...
Marketing Strategies Reflect Innovation at Biotechs Using Artificial Intelligence to Transform Drug Development
The table below offers a comprehensive overview of the marketing strategies, positioning, and messaging employed by leading biotechnology companies leveraging AI and machine learning for drug discovery and clinical trial optimization. You may reference the table for...
Why Large Language Models are Good for Human Connection
When I started writing articles for the college newspaper on a cute little McIntosh computer it was a joy. Our editor Mike Towell convinced the administration that buying computers would be a positive thing for learning and for improving production. He was right. No...
The Changing Landscape of Cancer Treatment: A Brief Overview
Cancer treatment is undergoing a revolutionary transformation, driven by innovative approaches to clinical trials and groundbreaking therapies. For healthcare marketing executives, it's crucial to stay on top of these advancements and their potential impact on...
Healthcare Marketing Top 10 Tips for 2025
Here is a top 10 list of common issues healthcare marketers will be facing (again) in 2025. We’ve included tips for managing these, based on recommendations from industry experts and case studies. 1. Understanding and Segmenting the Audience Healthcare marketers often...
Navigating Healthcare Marketing Trends: Insights for Life Sciences Leaders
As the healthcare and life sciences sectors continue to evolve, so too must the strategies that drive successful marketing campaigns. For companies at the forefront of clinical trials, pharmacovigilance, and regulatory compliance, staying ahead of healthcare marketing...
The Future of Healthcare Marketing: Key Trends to Watch in 2024
In an era defined by rapid technological advancements and evolving patient expectations, the healthcare industry is undergoing a significant transformation. This shift is not just about adopting new technologies but also about reshaping how healthcare organizations...
The Healthcare Marketing Revolution: Navigating the Digital Frontier
The Healthcare Marketing Revolution: Navigating the Digital Frontier In today's rapidly shifting healthcare landscape, marketing executives are traversing a rocky trail to achieve their ambitious goals. The digital transformation of healthcare has accelerated,...
AI Sales Co-pilot Powers Next-Level Collaboration Among Healthcare Innovators
Leading companies in the pharmaceutical industry earned distinction on the Foculus 50 Healthcare Innovators list for achieving the Collaboration Criterion, which measures how organizations drive results through strategic partnerships with healthcare stakeholders and...
Advancing Outcomes: Foculus 50 Healthcare Innovators Inspire Sales AI Platform
The Foculus 50 Healthcare Innovators list recognizes organizations that are not only advancing science and technology but also prioritizing real-world patient outcomes at scale. In particular, the Patient Impact criterion spotlights companies whose solutions directly...
Foculus 50 Healthcare Innovators Usher in a New Patient-Centered Age
In the complex world of life sciences and healthcare technology, standing out means more than great science. It requires relentless commitment to patient-centric progress. That’s why, with today’s first release, the Foculus 50 Healthcare Innovators recognizes small...