In Foculus
Healthcare Blogs
We build intelligent, engaging, powerful stories and campaigns for companies in healthtech, medtech, and digital health.
Copywriters Love Subject Matter Experts
There was a grade school teacher named Richard Bickford who educated more than one copywriter in his time. One of his sayings still proves useful to life sciences copywriters working with subject matter experts. Here’s how he put it: X is an...
New Agency Adds Life to Life Science Copywriting
Cue the trumpets: Today’s the official launch of the Foculus Marketing, LLC website! Foculus Marketing is a specialty copywriting agency serving the pharmaceutical, biotech, and medical device industries. Life science marketers rely on us for content that increases...
Foculus 50: Reflecting the New Era in Patient-Centric Healthcare Innovation
We are excited and humbled today to launch the Foculus 50 Healthcare Innovators list to highlight a pivotal moment in life sciences. Behind the Foculus 50 is the growing conviction that true medical innovation begins and ends with the experience of the patient. This...
What Happened When I Volunteered for a Parkinson’s Disease Study
I’ve worked in the life sciences industry for over 20 years, but I had never considered enrolling in a clinical trial. That changed when I heard a local radio ad looking for healthy volunteers for a Parkinson’s disease study. I have always admired those who volunteer...
Operational Challenges Drive Innovation in Neurodegenerative Trials
Neurodegenerative disease trials face severe operational challenges that some companies are addressing through new tech and strategic partnerships. These innovations target the fundamental barriers that have historically limited patient participation. Attrition Rate...