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Marketing Strategies Reflect Innovation at Biotechs Using Artificial Intelligence to Transform Drug Development
The table below offers a comprehensive overview of the marketing strategies, positioning, and messaging employed by leading biotechnology companies leveraging AI and machine learning for drug discovery and clinical trial optimization. You may reference the table for...
Why Large Language Models are Good for Human Connection
When I started writing articles for the college newspaper on a cute little McIntosh computer it was a joy. Our editor Mike Towell convinced the administration that buying computers would be a positive thing for learning and for improving production. He was right. No...
The Changing Landscape of Cancer Treatment: A Brief Overview
Cancer treatment is undergoing a revolutionary transformation, driven by innovative approaches to clinical trials and groundbreaking therapies. For healthcare marketing executives, it’s crucial to stay on top of these advancements and their potential impact on...
Healthcare Marketing Top 10 Tips for 2025
Here is a top 10 list of common issues healthcare marketers will be facing (again) in 2025. We’ve included tips for managing these, based on recommendations from industry experts and case studies. 1. Understanding and Segmenting the Audience Healthcare marketers often...