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Why Large Language Models are Good for Human Connection
When I started writing articles for the college newspaper on a cute little McIntosh computer it was a joy. Our editor Mike Towell convinced the administration that buying computers would be a positive thing for learning and for improving production. He was right. No...
The Changing Landscape of Cancer Treatment: A Brief Overview
Cancer treatment is undergoing a revolutionary transformation, driven by innovative approaches to clinical trials and groundbreaking therapies. For healthcare marketing executives, it’s crucial to stay on top of these advancements and their potential impact on...
Healthcare Marketing Top 10 Tips for 2025
Here is a top 10 list of common issues healthcare marketers will be facing (again) in 2025. We’ve included tips for managing these, based on recommendations from industry experts and case studies. 1. Understanding and Segmenting the Audience Healthcare marketers often...
Navigating Healthcare Marketing Trends: Insights for Life Sciences Leaders
As the healthcare and life sciences sectors continue to evolve, so too must the strategies that drive successful marketing campaigns. For companies at the forefront of clinical trials, pharmacovigilance, and regulatory compliance, staying ahead of healthcare marketing...